Wednesday the 18th of November 2015 we held our e-commerce event: How to Set Up an Online Shop in the UAE. The event was a great success and our members left knowing much more about the world of e-commerce than when they came. We had invited two keynote speakers for this event; Mr. Mohamad Samir El-Husseini, Senior Business Development Manager at PayFort (online payment provider) and Mr. Benny Bertelsen, Partner and Co-founder at TheSouq.com.
To Convert Viewers to Buyers is the Mantra!
An ongoing theme for the two keynote speakers was that it is essential to convert viewers into buyers. To ease the process for the buyer it is essential that the payment solution is easy and intuitive to navigate.
Mr. El-Husseini talked about payment solutions for online trading, including that you shouls always opt for the solution that is responsive and thus applies for all types of devices (pc, tablets, smartphones). As an e-merchant you must also be aware that the preferred payment method here in the UAE and its neighbouring countries is still by cash.In fact, as many as 60 percent prefer cash to online payment in the UAE, depending on your target group. So this makes it very clear that a reduction of friction and hassle when it comes to online payment is an all important parameter to succeed in the online business.
If you want to know more about data and statistics regarding e-commerce we recommend you visit the website www.stateofpayments.com.
Our second keynote speaker, Mr. Bertelsen, spoke to us about how he and his partners developed the online shop TheSouq.com. Among other subjects he talked about the process to establish supplier agreements, distribution and logistics concepts and how they decided on their marketing strategy.
The message was clear; a user-friendly and intuitive website weighs more than anything else in getting the sale and creating loyal customers.
In conclusion, if you’re planning to start an online shop here in the UAE you have to make sure that you have thought through the entire payment solution, the website design, the product distribution and the marketing strategy.